Confession 3: Maybelline

"Maybe she's born with it. Maybe it's Maybelline."

Maybelline has a little, interesting reel running across the bottom of it's website titled, "What #MAYBELLINE is in your makeup bag?" A series of seriously amazing Instagram photos of their products streams by. If you click on the photos you can see their origin on Instagram. I think this is kind of neat to see a company incorporate their interactions with consumers right on the front of their website.

One thing that Maybelline does right in my opinion is that they showcase their products in a way that you see which occasions certain products can be used. They use their products to advertise with the current events, such as this photo encouraging people to vote back in November and highlighting all of their red and blue products to tie in the patriotism.

I also really like that they utilize their Twitter account to not only showcase their products, but to also retweet others who are in the makeup and fashion industry. They also tweet sometimes about the weather, current events, and topics that they believe the typical Maybelline customer is interested in. I think it creates a more personal level with their customers rather than an advertising only view they get of Maybelline.

One large social media effort I saw Maybelline utilize was using 13 well-known makeup artists and enthusiasts with their own large followings on YouTube to promote The Nudes Palette. This palette is the first of it's kind from any "drugstore" brand. No other company has put out as well-thought-out of a palette for such an affordable price.
Maybelline also has brought out The Smokes and The Brights palettes, but I have yet to see them in stores. 

I think that using makeup artists with thousands of subscribers was a great idea because they already will be watching their videos and Maybelline gets some great exposure this way. I definitely bought this palette after watching all of the reviews for it on YouTube and I just wanted to see for myself. The reviews were mixed, and I do not think that it will ever compete with some of my high end palettes, I still think Maybelline did a great job marketing it through social media.

Products I currently own by Maybelline New York (prices based on Ulta.com):

The Nudes Palette, $9.99
Instant Age Rewind Eraser Dark Circle Treatment Concealer, $8.99
Eye Studio Color Tattoo Pure Pigments Loose Shadow Powder, $6.99 (not sold at Ulta)
Baby Lips Lip Balm, $4.49
Baby Skin Instant Pore Eraser Primer, $6.99
Volum' Express The Rocket Mascara, $6.99
Eye Studio Color Tatoo Metal Eyeshadow, $6.99
Eye Studio Color Tatoo Leather 24hr, $6.99
Dream Bouncy Blush, $7.99
Master Kajal Liner, $7.99
Color Show Nail Polish, $3.99 


Products I have owned in the past by Maybelline New York (prices based on Ulta.com):

Volum' Express The Falsies Mascara, $6.99
Great Last Washable Mascara, $5.99
Volum' Express Collossal Mascara, $6.99 
Eye Studio Color Tatoo Eyeshadow, $6.99
Lash Stiletto Ultimate Length Mascara, $8.99
Lash Discovery Mini Brush Very Black Washable Mascara, $7.99
Volum' Express The Mega Plush Mascara, $7.49

Website: http://www.maybelline.com/
Facebook: https://www.facebook.com/maybelline
Instagram: http://instagram.com/maybelline
Twitter: https://twitter.com/maybelline
YouTube channel: https://www.youtube.com/user/maybellinenewyork
Pinterest: https://www.pinterest.com/Maybelline/
Google+: https://plus.google.com/101700812867906199991/posts
Tumblr: http://maybelline.tumblr.com/