Confession 5: NYX

NYX Cosmetics is quickly becoming one of my favorite brands. I hadn't really heard of them before I began shopping religiously at Ulta about a year ago. A smaller selection of their products are sold at most Target stores. They try to push the envelope some with some wild colors, such as these lipstick shades, but it's not in the same way I described Urban Decay as wild, and definitely should not be compared to it. They encourage bold looks, but also everyday as well.



I think a smart move that NYX did recently through social media was launch their new Highlight and Contour Pro Palette right before the Grammys and then show via Instagram and Twitter that Kelly Osborne was getting ready using this new product. Highlighting and contouring is a huge trend in the makeup world and has been for quite a while now, but most "drugstore" brands do not have such a huge palette for highlighting and contouring, so I think their timing of the launch for this product was phenomenal paired with this image on social media. 



 


They also showed Charli XCX having her makeup done for the Grammys with NYX products by a makeup artist named Colby Smith.
Since Charli is very popular right now, this is a good way for NYX to show that they are current and popular and a good choice for makeup.

While NYX has many social media platforms, they do not use Facebook very often. They tend to post most on Instagram with looks showing their products, which is very wise for a company whose products are supposed to be photo worthy! They also post a lot on Twitter, but they remain to <5 posts per day as to not clog up their follower's feeds. They post links via Twitter to direct their followers to their own website, blog posts with their products mentioned, YouTube tutorials and reviews done by makeup artists, and Ulta's website with NYX products. I think this is great because it makes it so easy for the consumer to purchase the product once they see it in action.

Products I own by NYX Cosmetics (prices based on Ulta.com):

Soft Matte Lip Creme, $5.99
Slim Lip Pencil, $3.49
Butter Gloss, $4.99
Hi Definition Photo Concealer Wand, $4.99
Butter Lipstick, $5.99
Jumbo Eye Pencil, $4.49
Slide On Eye Pencil, $7.99
Hot Singles Eye Shadow, $4.49
Cream Blush, $5.99-$6.99
Butter Lip Balm, $3.99
Wonder Pencil, $4.49
Love in Rio Eye Shadow Palette, $5.99
Studio Liquid Liner, $4.49








Website: http://www.nyxcosmetics.com/
Facebook: https://www.facebook.com/NyxCosmetics
Instagram: http://instagram.com/nyxcosmetics/
Twitter: https://twitter.com/nyxcosmetics
YouTube channel: https://www.youtube.com/user/nyxcosmetics
Pinterest: https://www.pinterest.com/nyxcosmetics/
Google+:https://plus.google.com/+nyxcosmetics/posts