Urban Decay seems to be a company that likes to push the envelope with it's colors, color names, and overall brand image. Their motto is "Beauty with an edge," and they surely bring an edge alright.
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| Cheeky lipstick/lip liner shade names, such as "69" and "F-Bomb" |
The company lists several products in their lines as "vegan" and is actually backed by PETA as being animal cruelty free, despite being owned by L'oreal, who is known for not being cruelty free.
Urban Decay's Naked3 Palette was one of my very first high end makeup purchases, which was about one year ago.
I watched at least 20 different videos on YouTube of makeup artists and aficionados sharing their opinions and tutorials of how each shade should be worn. Quickly, this brand became one of my favorites and is probably the high end brand of which I gravitate towards most of the time. It seems like constantly I am looking at their social media sites, especially Instagram. Most of their products are packaged in very sleek, shiny packaging that aids in the high end feel of the brand that accompanies the price tags. 
Their Instagram page focuses on showcasing their products rather than trying to directly interact with their target audience by sharing quotes and pictures that do not directly relate to their brand. Urban Decay likes to highlight known makeup artists in the social world that use their products by reposting pictures from those artists.
Their Twitter account tends to show the same patterns as their Instagram, but also more "testimonial shoutouts" to makeup artists and videos of them doing so since Twitter's platform allows for this better than Instagram. Their social media presence is good as it pertains to the spread they have, but their content can become monotonous to some of their consumers, especially since it repeats content from platform to platform. This is definitely something that Urban Decay might want to focus on and study to see if boredom arises from consumers who happen to follow them on all social media platforms.
Products I own from Urban Decay:
Naked3 Palette, $54
Naked2 Basics Palette, $29
Electric Palette, $49
Naked On the Run Palette, $54
24/7 Glide-On Eye Pencil in Black Velvet, $20
Eyeshadow Primer Potion in Sin, $20
Naked Skin Weightless Definition Liquid Makeup in 0.5, $39
Perversion Travel Size Mascara, $12
-- xoxo, Paige
Website: http://www.urbandecay.com/
Facebook: https://www.facebook.com/urbandecaycosmetics
Instagram: http://instagram.com/urbandecaycosmetics
Twitter: https://twitter.com/urbandecay
YouTube channel: https://www.youtube.com/user/UrbanDecayYT
Pinterest: https://www.pinterest.com/urbandecay/
Google+: https://plus.google.com/+urbandecay/posts
Tumblr: http://urbandecay.tumblr.com/
I LOVE Urban Decay! Funny enough, my first purchase from them was also about a year ago, and it was also a Naked palette (though I went with 2 because I worried how the pinkish tones of 3 would look on my skin). Question: do you think the eyeshadow primer is worth the money? Like, do you see a real difference when you do or don't use it?
ReplyDeleteDid the Naked3 come with any of the Eyeshadow Primer Potion pods? The Naked3 did and that's when I decided to purchase it in Sin. It definitely does its job and I know it has a cult following, but now, after trying others, I don't reach for it too often. I typically only use it when I'm using my Naked3 as well. I would definitely try to snag a sample from their website if you're ordering something else anyway or test out the travel size of one. If you're looking for an everyday eyeshadow primer, my favorite is Ulta's name brand has a great primer called Extreme Wear Eyeshadow Primer for $10 and can be found on sale all the time.
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